An HPtE Strategy® starts from the premise that in order to achieve sustainable high performance it is necessary to satisfy three necessary conditions:
- Commercial Responsibility
- Consumer Value
Money is the lifeblood of any organisation. Like the human body needs blood to flow to all parts of it, so an organisation needs money to flow to all of its parts. Commercial Responsibility is a necessary condition for sustainable high performance for all organisations.
For money to flow, you must first obtain it. That is why Consumer Value is important. Consumers, or their representatives, will only give you money if they perceive they are getting value from your organisation. And, their perception of value will constantly change.
Once you have money, spending it wisely is necessary if you are going to be sustainable. Employees spend money on behalf of the organisation. If you want them to make good decisions about money (or about anything for that matter) you will want them to feel safe, secure and satisfied. Neuroscience has well established that people do not make good decisions when under stress, duress or dissatisfaction.
It is also well established that collectively we make better decisions than as individuals. The most efficient problem solving occurs when people work together, innovate and bring their ideas to the table.
In order to be Commercially Responsible, it is necessary to satisfy both Consumer Value and have a Constructive Culture.
We can visually depict this:
The 3C’s are a central component of the HPtE Strategy® Framework.
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Up next in the #HPtE series: Improving Consumer Value (HPtE #3)